Buy Now Pay Later or BNPL is an interesting new trend, which is often likened to a more modern version of the traditional installment loan. Globally, it is growing at a stupendous pace, and is expected to reach $600 Bn to $1 Tn by 2025. The trend has been in India for some time as well and is now gaining momentum post the pandemic.
In the first in our series on BNPL, we spoke with Krishnan Vishwanathan, CEO and Founder, Kissht. In the episode we cover:
- Definition of BNPL
- A look at the business model & stakeholders
- Uptake of BNPL in India
- Products that Kissht offers
So tune in to learn more about how BNPL will likely be an important segment in the years to come.
Timeline
00:00 Start
00:43 Introduction
01:16 About Krishnan & Kissht
05:45 What is BNPL?
08:05 A look at the business model
16:56 Views on uptake of BNPL in India
19:48 Consumer usage trends
23:20 How Kissht approaches credit scoring
26:30 Products that Kissht offers
30:05 Typical customer journey
33:25 Challenges while scaling up Kissht
36:28 Impact of policies on the industry
38:09 Learn more about Kissht