As we kick start 2022, we are sure most of you must be busy submitting investment proofs in the run-up to the end of the Indian financial year. So we thought it would be a great idea to segue into our first theme for 2022 – WealthTech. Over the next few episodes, we will speak with a number of prominent firms in the WealthTech space in India to understand how fintech is changing the way Indians invest and save. In our first episode in the series we caught up with Mukesh Kalra, the founder and CEO of ETMoney, one of the OG firms that spearheaded app-based mutual fund investments in India. In our insight packed conversation we spoke with Mukesh about:
- Barriers to Mutual Fund Investments in India
- Changes in customer behaviour during the pandemic
- ETMoney’s product philosophy
- Customer profile of ETMoney’s customers
- The role of technology and analytics
- Building the next 99% of WealthTech in India
Do listen to this episode to understand how ETMoney is changing the way people approach investments in India
Timeline
00:00 Start
00:45 Introduction
01:20 Mukesh’s Introduction
04:18 Barriers to investments in Mutual Funds
08:03 Lessons learned during the Pandemic
16:28 ETMoney Platform and its philosophy
23:07 WealthTech models
29:43 Customer profile of ETMoney customers
35:38 Technology challenges in scaling ETMoney
39:16 Role of Analytics
48:31 1% done and just getting started
53:51 Getting in touch with Mukesh
Additional Information
You can reach Mukesh on Twitter