In our latest episode, we delve into the world of digital commerce and explore the Open Network for Digital Commerce (ONDC), a revolutionary concept that has the potential to transform the ecommerce landscape in India. Our guest, Susmit Patodia, Director at Antler India, provides expert insights on the disruptive power of ONDC and its implications for both ecommerce and fintech in the country. Join us as we unpack the ONDC framework and discuss its key features, benefits, and challenges. From the potential to reduce transaction costs and increase interoperability to the potential to create 100 unicorns, we cover a wide range of topics that will be of interest to anyone interested in the future of digital commerce in India.
- What problem is ONDC trying to solve
- What ONDC is
- How does it work
- What does the ONDC landscape look like
- What the opportunity for Fintech is
- Why you should be gung-ho about ONDC
Don’t miss this informative and thought-provoking conversation on what could be a $80bn+ Opportunity!
Timeline
00:00 Start
00:43 Introduction to Susmit & Antler
03:36 State of eCommerce in India today
09:14 What is ONDC
11:35 How does it work
16:25 Current ONDC Landscape
19:49 Opportunities for Fintech in ONDC
23:27 Opportunities for the wider ecosystem
25:45 Contacting Susmit
Additional Reading
Antler. (2022, January 20). The ONDC Landscape: Trends and Opportunities