Did you know that 95% of women did not access any financial platform? To understand what are some of the barriers to financial product adoption among women and how fintechs can help solve this, we thought that it would be a timely topic to deep dive into on International Women’s day. To help us unpack this topic we spoke with Ridhi Doongursee, Co-founder LXME. During our conversation we discussed:
🗺️ Ridhi’s journey to starting LXME
🫰 Challenges for financial adoption
💡 How LXME is solving adoption challenges
🧰 Product overview, traction and technology
💰 Business model of LXME
🧭 2024 for LXME
Listen to this episode for perspectives on WealthTech in 2024
Timeline
00:00 Start
00:43 Introduction
01:34 About Ridhi
05:01 Financial product adoption by Women in India
07:53 Barriers to adoption
10:01 How is LXME helping solve for this issue
12:53 Products provided by LXME
17:07 Traction on the platform
17:50 Insights into customer behaviour
20:27 How LXME makes money
23:01 How stakeholders can support Financial product adoption
24:01 2024 for LXME
25:04 Contact LXME